With their food truck in Delhi, Jyoti and Satya are not only working to retain customers but are also expanding exponentially.
On a swelteringly hot afternoon in Delhi in 2012, Jyoti Ganapathi and her husband Satya Koniki chaotically prepared dosa batter. They had just received a call from a potential customer asking them to bring their newly established food truck, Dosa Inc to his building complex.
While grinding the peanut butter chutney inside their truck, Jyoti was transported back in time.
As a 5-year-old, she was mesmerised by a huge truck for the first time in the 1980s. Then at 17, she longed to open a dosa stall in the market. And not before long, she was married and planning to open a South Indian restaurant with her husband, Satya.
As her hands moved rapidly to crush the peanuts, she excitedly remembered telling her former colleagues about starting a new business on her last day at work.
As she reached the venue in the Alaknanda neighbourhood, the 41-year-old experienced an adrenaline rush as the reality of her life-long passion for owning a food venture was coming true.
Within the next three hours, they sold all the medhu vadas, using 30 kilos of dosa batter.
“Instead of waiting for the customers to come to you, take your food to them — this unwritten rule is the USP of our food truck Dosa Inc, which serves authentic South Indian cuisine to nearly 50,000 customers across Delhi, Gurugram and Noida,” Jyoti proudly tells The Better India.
Jyoti’s mantra helped them clock a revenue of Rs 1.5 crores.
Source – The Better India
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